![]() ![]() It is about spotting the puzzles, questions and embracing uncertainty to create certainty. This article is about embracing uncertainty, questioning everything around you, questioning who or what could be your stars so that you can create cash cows out of them. If you have a cash cow, you will realize that you have made it in the world of business.īut this article is not about the certainty of doing business and singing glories of cash cows like the "Air Jordan" shoes which Nike has constantly exploited to become World's number one sneaker business for last 4 decades of the shoes launch. ![]() Every business is looking out for a cash cow because that would ease their daily pain of generating profitability to sustain operations that they usually feel when a business is young or just starting off. ![]() It is what for a company generates lots of cash which can be used to operate as well as diversify the business. What is a cash cow? It is a word pretty engrained in pop culture now. ![]()
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